The Search Engine Marketing Book

by Andreas Ramos and Stephanie Cota

Search Engine Optimization
Pay-Per-Click Advertising
Web Analytics

Resources


Free SEO Style Guide: Your Quick Cheat Sheet to SEO Improvement

Written by Stephanie Cota and Andreas Ramos

Learn from this quick guide how to improve your website’s findability in Google, Yahoo, and Microsoft.

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Useful Books on Analytics, Multichannel Marketing, and Social Media

Web Analytics: An Hour a Day

Web Analytics: An Hour a Day
by Avinash Kaushik

Avinash is the analytics evangelist for Google Analytics.

His blog is at Kaushik.net

 
Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing
by Akin Arikan

Akin is the Director of Product Strategy at Unica Corporation.

Read Akin's blog at MultichannelMetrics.com

 
Groundswell: Winning in a World Transformed by Social Technologies

Groundswell
by Charlene Li

Charlene's blog is at Blog.AltimeterGroup.com



Resources from the Book

Useful Blogs on Analytics

We follow these blogs on analytics, SEO, and PPC. They are frequently updated. If you know about good blogs, let us know.

Google's Blogs

Google's blogs let you keep up with many of the changes at Google (however, many important changes are often never announced.)

Analytics

A collection of useful blogs about analytics.

SEO-PPC

A few useful blogs about SEO and PPC.




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