"China's companies can use the new Internet technology to open up new markets both in China and around the world. How can you use those technologies to help your company? This is the first book to bring analytics, digital marketing, and traditional marketing together." -- Foreword by Haoyu Shen, Chief Operations Officer (COO), Baidu.com

Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and Social Media marketing. The book includes interviews with industry experts and tips on vendor selection.

Our book includes the strategies, tactics, techniques, and insider tips on how to set up and manage your ditigal marketing campaign.

Track and measure both digital and traditional marketing with analytics

Use Key Performance Indicators (KPIs) to manage campaigns and channels for maximum profitability

Use Search Engine Optimization (SEO) strategies to increase leads, conversions, and sales

 

Understand how website architecture, keywords, tags, and sitemaps affect search results

Use Pay-per-Click (PPC) to place ads in search engines, radio, TV, and newspapers

Get hands-on strategies for maximizing Google Analytics and Google AdWords

About the Authors

Andreas Ramos develops Web marketing strategies for global clients. Andreas currently leads the Digital Marketing arm for Acxiom Digital, serving Fortune 2000 clients worldwide. Previously, Andreas co-founded two Silicon Valley search engine marketing agencies, and is an advisor to a number of Silicon Valley startups. Andreas has built up and successfully led agency teams in scaling out their business process, sales, and service offerings. Andreas is a frequent speaker at search marketing conferences including BMA, SVAMA, and AdTech SF & China.

Stephanie Cota developed the Search Marketing Professional Course & Certification program in 2009. Major endorsers include the SV-AMA and the CMO Council. Stephanie specializes in corporate training and multi-channel marketing and sales solutions. Stephanie has over 10 years of experience in delivering online, digital marketing and e-commerce business strategy solutions to companies worldwide. Previously, Stephanie served on the Educational Certification Committee for the Web Analytics Association in partnership with the University of British Columbia. Register for the Search Marketing Profesional Course by visiting www.ANI-Training/SMP/.