"China's companies can use the new Internet technology to open up new markets both in China and around the world. How can you use those technologies to help your company? This is the first book to bring analytics, digital marketing, and traditional marketing together." -- Foreword by Haoyu Shen, Chief Operations Officer (COO), Baidu.com
Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and Social Media marketing. The book includes interviews with industry experts and tips on vendor selection.
Our book includes the strategies, tactics, techniques, and insider tips on how to set up and manage your ditigal marketing campaign.